A second language can open your site to more people, but it is a commitment. What to think about first.
Start with who you want to reach
Add a language because real visitors or customers need it, not because it sounds impressive. Look at who contacts you today.
Translate the important pages first
Home, services, contact and pricing matter most. Do these well before translating everything, and keep every language version up to date.
Use natural, human-reviewed text
Machine translation is a starting point. Ask a fluent speaker to read the result, especially buttons, legal text and anything about prices.
Set it up so search engines understand
Give each language its own address and tell search engines which pages are translations of each other (hreflang). Offer a visible language switcher.
