Titles and descriptions are the first thing people see in search results. How to write them well.
Write the title for a person
Put the main topic first, add your name or place if it helps, and keep it short enough to read in full. Every page should have its own title.
Use the description to set expectations
A description is a short summary of the page. Say what the visitor will find. Search engines may rewrite it, but a clear one still helps.
Avoid repetition and stuffing
Repeating the same words in every title makes pages look alike. Write naturally, as you would explain the page to a friend.
Review them now and then
Check your titles whenever your services change. Results take time, and nothing here guarantees a ranking.
